The Cold Equations
I'm going to follow up yesterday's Borders post mortem with some numbers. For the year ending Jan. 30 2010, Borders had 508 superstores at year-end, with average sales of 4.5M at each of those superstores. Jan 2008, same # of stores, average sales more like $5.6M. B&N thru early May 2010, average store $6M in sales, more like $6.5 three years earlier. So, Borders had a 20% loss in average per store sales over two years, and dropping from being 15% off your average competitor's average store to being 25% off the pace of the competition. We go back far enough, we will find a day when sales Borders vs B&N were near parity for the average superstore. To achieve this, Borders has invested considerable sums in remodels. I have been in some that have gone through each of these three rounds:. 1. 2000/2001, the ones where the diagonal lines were taken out and Kohls-like central "racetrack" aisles added to make the stores more shoppable. Not a big expense, m...