Print Media
So I haven't done a post on the newspaper business in a while... Two things in Tuesday's NY Times that got me to wanting to climb on the soapbox. First, there's an actual bona fide full-color full-page ad for The Hurt Locker in the arts section. Years ago, right after the Golden Globes you could see the difference between the early edition and late edition NY Times, as all the film studios took out placeholder ads for all of their movies, and then would quickly swap in something more appropriate for the late edition to tout their winners. Same thing after Oscar nominations were announced, or after the Oscars themselves. Film ads in the Times have been steadily declining for years and years now, to the point where it's an actual surprising thing to see studios actually taking ads in size or quantity. And in fact, that rather "wow, what's that doing here" ad for The Hurt Locker today was the only film ad in the NY Times for any of the Oscar-winning movie...