The Frozen, and the Wasteland
What makes a brand last forever? Well, Frozen is an example of the kind and quality of animation that's never entirely left Disney, even during the darker time periods of the animation studio -- and which, just to say, a lot of other studios would probably be happy to have their darker periods defined by some of the movies that define Disney's. And on the specifics, Frozen shows how brands that do last for just about forever manage to do it. They go for that which is timeless, for things which will resonate decades after the advertising itself has ended. Coca-Cola does this really well. Coke would like to teach the world to sing . The sentiment is timeless. The shirts are a little period, but the hairstylings even today aren't so of their day that you notice them. And Coke is The Real Thing. It's Always Coca-Cola. McDonalds has done this really well in many of their best advertisements. And Frozen will be timeless without being frozen in time. ...